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Unfair Competition Law

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A previously deceived consumer has standing to seek an injunction against false advertising or labeling, even though the consumer now knows or suspects that the advertising was false at the time of the original purchase, because the consumer may nonetheless suffer an “actual and imminent, not conjectural or hypothetical” threat of future harm. Read More

A retailer did not falsely advertise clothes it sold at its outlet stores by placing its brand-name labels on the clothes, even if they were of lesser quality and never sold in its main line retail stores.   Read More

A borrower lacks standing to challenge foreclosure based on late assignment of the loan to a securitized trust as breach of the trust agreement renders the assignment voidable, not void, the borrower is not a third party beneficiary of that agreement, and the defects do not harm the borrower who would be foreclosed anyway.  Read More

It was not an abuse its discretion to assess defendant $6.8 million in civil penalties for false advertising and UCL violations in light of factual findings that defendant falsely advertised its products using price comparisons with similar (but not the same) products, choosing the highest available price rather than average price for comparison, and using formulas rather than real list… Read More

Trial court properly found defendants liable under the unfair competition law in view of their fraudulent scheme to acquire semi-abandoned properties through a combination of adverse possession and the recordation of wild deeds.  Read More

Plaintiff stated a viable unfair competition law claim by alleging that the insurer paid almost 5% of his Medicare gap insurance premiums to the American Association of Retired People as a disguised commission even though it was not a licensed California insurance agent.  Read More

To state a claim under California’s Unfair Competition Law, False Advertising Law, or Consumer Legal Remedies Act, a private plaintiff must allege facts showing that the defendant's advertising is actually false, not merely that that the defendant has not or cannot substantiate its advertising claims.  Read More

A waiver of the right to seek injunctive relief in court to prevent violations of California’s Consumer Legal Remedies Act, Unfair Competition Law, or False Advertising Law is unenforceable under California law, and the Federal Arbitration Act does not preempt California law in that respect.  Read More

A home loan borrower could survive summary judgment on her claims for breach of contract and violation of the unfair competition law based on deceptive processing and denial of the borrower's loan modification applications, since servicer should have known from the beginning that borrower’s loan exceeded eligibility guidelines yet reviewed her three times anyway.  Read More

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