Plaintiff stated viable UCL and CLRA claims against Target based on its deceptive advertising of its “white baking chips.”  The product’s price tag said “WHT CHOCO” while the product’s label didn’t clearly say whether the white baking chips contained or did not contain chocolate.  A reasonable consumer could read the price tag and believe that the chocolate chip-like white baking chips contained white chocolate.  Even without the price tag, a consumer might be misled because the product depicted chocolate chip-like chips and many consumers would not know that white baking chips could be made of ingredients.  Also, Target placed the white baking chips near chocolate products used in baking.  Also, the ingredient list on the back of the product did not absolve Target, as ingredients must confirm, not conflict with what else the seller says about the product.