While businesses have been largely focused on the European Union’s implementation of the General Data Protection Regulation (“GDPR”) of late, California took its own first steps into the new frontier of consumer privacy and data protection as Governor Jerry Brown signed Assembly Bill 375, dubbed the “California Data Privacy Protection Act” on June 28, 2018.1 The Act is scheduled to go into effect on January 1, 2020. This Article covers the Act’s purpose, scope, proscriptions and remedies, and suggestions to business for compliance.

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