Defendant’s “Nature Fusion” products featured those words on the front label along with a picture of an avocado on a leaf. This decision holds that the label was not false advertising because it was ambiguous and the back label clarified the product’s actual contents so that no reasonable consumer who examined both front and back would think that the product was all natural. If the front label had been misleading, the back label would not have cured that problem, but here the front label was only ambiguous, so the back label was properly consulted to clarify the ambiguity. Plaintiff’s consumer survey did not support his claim because those surveyed were not given the back label information in addition to the front label. Two judges concur but point out the troubling practice of greenwashing–falsely emphasizing a product’s supposed environmental benefits.