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False Advertising

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Plaintiff's evidence, if believed by a fact-finder, would have supported the contention that defendant's ginkgo-infused pills had no mind-sharpening properties, contrary to defendant's advertising claims; so defendant was not entitled to summary judgment. Read More

Plaintiff’s unfair competition claim was pre-empted by FDA regulations governing how the defendant should calculate the protein content of its product, but plaintiff’s similar false advertising claim was not preempted because it accused the defendant of misrepresenting the source of the protein in the product. Read More

Plaintiff stated viable causes of action under the unfair competition and false advertising laws, and for breach of warranty, by stating that Bayer's One-A-Day vitamins are mislabeled—two a day is required to meet recommended daily allowances for most vitamins. Read More

The payment of money for a product that the plaintiff would not have purchased but for the false advertising—here, presenting products with a fake list price crossed out and an invented “discount” alongside—is sufficient economic injury to confer standing to sue under the unfair competition law, false advertising law, and the Consumer Legal Remedies Act. Read More

A retailer did not falsely advertise clothes it sold at its outlet stores by placing its brand-name labels on the clothes, even if they were of lesser quality and never sold in its main line retail stores.   Read More