The trial court instructed the jury to award plaintiff defendant’s profits from the false advertising the jury found only if it found that the defendant acted wilfully. This instruction was contrary to the Supreme Court’s later holding in Romag Fasteners, Inc. v. Fossil Group, Inc. (2020) 140 S.Ct. 1492. So the jury verdict was reversed and remanded. However, disgorgement of profits is an equitable remedy. On remand, the district court may decide for itself, without a jury, whether to order a disgorgement of profits.)