In this case, plaintiff sued defendant under the CLRA for not disclosing the amount of its potential or likely emergency room evaluation and management services fee. The court concluded that the complaint adequately alleged that defendant owed a duty to disclose the charge as that information was within its sole knowledge and not readily available to its patients. The complaint also adequately alleged that the charge was not disclosed or readily available to plaintiff. However, dismissal was still affirmed because the complaint did not adequately allege plaintiff’s reliance, a required element of a CLRA claim. Alleging that plaintiff “relied on not being billed” an EMS fee was insufficient because CLRA claims must be pleaded with reasonable particularity. What is required is an allegation showing that plaintiff would have been aware of the information had it been properly disclosed and that she would have acted differently based on that information. Alleging that the information was material to others or a reasonable person also didn’t suffice to show that this particular plaintiff would have acted differently had the fee been disclosed. And it was not reasonable to infer that plaintiff would have behaved differently by seeking treatment elsewhere had the EMS fee been disclosed since the medical records revealed that she was admitted to the ER with a medical condition of “high severity with significant threat.”