To validly register a trademark with the USPTO, the applicant must file a declaration attesting that the mark is in use in commerce, by which is meant bona fide use of the mark in the ordinary course of trade, and not made merely to reserve a right in a mark.  Use in commerce requires both actual use and display of the mark.  Here, plaintiff’s MEMOJI trademark was properly canceled for failure to satisfy the use in commerce requirement.  Before Apple announced it had bought another company’s rights in MEMOJI, plaintiff had used that mark only in attempts to raise money from investors.  It had not developed the software the mark was supposed to identify and had not done anything to display the mark to the public generally.  After Apple’s announcement, plaintiff rushed to develop the software which it then advertised using the mark, but its internal emails revealed that it did so not for a legitimate business purpose but solely to support its infringement action against Apple.