Under Veh. Code 3066, the dealer bears the burden of proof on all elements of its protest against a manufacturer’s notice that it intends to establish a new franchise within ten miles of the protesting dealer’s location. This statute is more specific than and prevails over Veh. Code 11713.13 which states that the manufacturer bears the burden of establishing the reasonableness of any sales quotas or performance standards it sets for its franchisees.