Under the out-of-pocket loss rule for fraud damages, a purchaser cannot recover the purchase price as consequential damages. However, in applying the out-of-pocket loss rule, the trier of fact is not limited to considering the market value of the product or service on the date it was purchased, but may also consider post-sale evidence that bears on its market value at the time of purchase. Here, unrepairable defects that revealed themselves after plaintiff bought the truck showed that despite its seeming value on the date of purchase, the truck was in fact not worth anything, so plaintiff’s out-of-pocket loss equaled the total purchase price.