The right of a trademark owner to control the distribution of its trademarked product does not extend beyond the first sale of the product, and trademark rights are “exhausted” as to a given item upon the first authorized sale of that item. This first sale doctrine applies not only to the resale of the product in unmodified form by the first or subsequent purchasers but also to a purchaser that incorporates the trademarked product as a component of a new end-use product, but the company that incorporates the trademarked product must adequately disclose how it has used the trademarked component in its end product. Here, an issue of fact existed as to whether FCA adequately disclosed its usage of the Bluetooth-enabled components of its cars and its qualification to use the Bluetooth trademark.